The purpose of ROMI is to admeasurement the amount to which spending on business contributes to profits. 1 Marketers are beneath added and added burden to “show a return” on their activities.
edit Construction
Return on Business Investment (ROMI) =
Incremental Revenue Attributable to Business ($) * Contribution Margin (%) - Business Spending ($) /
Business Spending (S)
A all-important footfall in artful ROMI is the admiration of the incremental sales attributable to marketing. These incremental sales can be “total” sales attributable to business or “marginal.”
edit Construction
Return on Business Investment (ROMI) =
Incremental Revenue Attributable to Business ($) * Contribution Margin (%) - Business Spending ($) /
Business Spending (S)
A all-important footfall in artful ROMI is the admiration of the incremental sales attributable to marketing. These incremental sales can be “total” sales attributable to business or “marginal.”
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